Apple Gets Official With iPad Mini; Upgrades iPad Again

Summary: What might have been one of Apple's worst kept secrets is finally here.

After months of speculation, Apple officially introduced the iPad mini during a media event in San Jose on Tuesday morning.

But Apple's SVP of globally promotion Phil Schiller began off with a shock when he declared the fourth-generation iPad -- which was a bit of a shock considering the last one was only presented a few months ago.
  • New LTE chipset that works on more networks worldwide.
  • Front camera now supports FaceTime with 720p HD video capture.
  • 2x faster Wi-Fi connectivity.
  • New cables for SD and USB connectivity.
  • 10 hours of battery life.
  • Same configuration/pricing starting points (i.e. starts at 16GB Wi-Fi only for $499, etc.).
But Schiller didn't let you down anyone anticipating less sized product, easily presenting the "thin as a pencil" iPad small. Here's the explanation on the sized-down iOS product thus far:
  • 7.9-inch display.
  • Dual-core A5 processor.
  • 53 percent lighter than full-sized iPad at 0.68 lbs.
  • 7.2mm thin and 0.68 pounds light.
  • 23 percent thinner than 4th-gen iPad.
  • Same resolution as 1st- and 2nd-gen iPads: 1,024 by 768 pixels.
  • 802.11a/b/g/n Wi-Fi @ 5.2Ghz.
  • FaceTime HD front camera.
  • 5-megapixel iSight rear camera.
  • Lightning connector.
  • 10-hour battery life.
  • New Smart Covers available for iPad mini.
  • Comes in white and "slate black" -- no aluminum hinge; all one matte material.
  • LTE options.
Schiller took some time to explain how the iPad small supports against the opponents, contacting out the immediate opponents in the 7-inch product industry.

Specifically remarking that the iPad small has 35 % more show property than Google Nexus 7, Schiller ongoing that the 7.9-inch small is 49 % bigger in symbol method and 67 % bigger in scenery when it comes to web browser use.

But in the end, the actual opponents in this section of the product industry is going to come down to costs.

While the Nexus 7 and Amazon's Kindle Flame have reduced the costs bar below $300, the iPad Mini begins at $329 for the 16GB Wi-Fi only edition.

Apple is starting up pre-orders this Saturday, and the Wi-Fi only variations will begin delivery per weeks time later on Nov 2 nations. The move out for the 4G variations will adhere to at a later time frame. 

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