Apple In Talks With Cable Operators To Pipe Content Through Apple TV

There has been a lot of speculation that Apple is going to enter the television hardware business. But according to a report from the Wall Street Journal, the company is exploring other ways to infiltrate people’s living rooms around the globe. Namely, expanding the content available on its set-top box with live television and other media through partnerships with major US cable operators.

The report suggests no deals have yet been made toward that goal yet, but Apple has reportedly been in talks with Time Warner. It’s unclear exactly what the deal would entail, however -- presumably users will get the same service they do today except through Apple’s device instead of a rented generic brand box. Hopefully Apple has something else planned besides sugar coating your TV guide and adding a few bells and whistles.
If that the situation it would be a far cry from preliminary programs -- or at least said programs -- of certification material on its own and providing it to customers a la mappemonde or via subscribers. However, the shift would at least give Apple company a stronger grip in the marketplace and some flexibility to settle other offers later on.

For the time being it seems wire and press organizations are hesitant to let them in their area, concerned about ceding management the same way history brands and wifi providers have done in previous times.

Although the present plan involves’ Apple’s set-top box, the Walls Road Publication says the technological innovation could eventually be included in a tv if the Cupertino company chooses to lastly get into the industry.

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