Amazon Seeking Patent Expert In 'Expansion' Push

Summary: Amazon is the latest giant to join jump into the intellectual property and patent acquisition business as it attempts to fend off its arch rivals in the mobile space.
Store massive Amazon has employed a company to search for out a patents and ip purchase professional to "identify and assess ideal IP purchase and certification possibilities," according to a job information seen by Reuters last week.

The search to find an "acquisition and financial commitment leader" will see the effective selection working with Amazon's "business groups to recognize and get perceptive property" as part of initiatives "to assistance and secure our development," the information notices.

Exactly how this will work is ambiguous yet, however. It could be one of two opposite things: Amazon is out to make sure that it doesn't take on anyone else's certain feet in advance in a bid to secure itself from litigation; or it's looking for as many patents as it can in order to get ready for lawsuits itself.

What is exciting, however, is either way it alerts that Amazon is looking to flourish outside its common areas of e-commerce and product gadgets.

Amazon already has a coordinator of items it wants to secure, not restricted to wifi gadgets and digital press. The company already has a success of patents relevant to e-commerce and shopping on the internet.

In doing so, Amazon has already employed three certain professionals this period alone, such as two former RealNetworks workers and one from Intellectual Projects, known as a "patent troll" by HP primary technological innovation official Geebet Robison.

But an ip force could anticipate a move towards an already growing market: mobile phones.

The retail massive is placed to launch a smart phone by the end of the period. If it does, it will likely make its message during the September-October period in the run up to christmas. Patents here are the real issue. While New samsung continues to be in the crosshairs of The apple company as the greatest Android operating system smart phone supplier, Amazon could be strolling into the shooting line if its items are effective enough.

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