News Accessories Release Update : Sennheiser Launches Sports Range Of Headphones

German audio specialist, Sennheiser on Friday (10 April) launched all new sports range - MX 686 SPORTS, CX 686 SPORTS, PMX 686 SPORTS and OCX 686 SPORTS, the perfect amalgamation of sound, performance and ergonomic design for people passionate about sport. This new sports range is also winner of the prestigious Red Dot Award for Product Design 2015.

Commenting on the launch Kapil Gulati, Director, Consumer Segment, Sennheiser, said “Our new SPORTS headphones have been built on Sennheiser’s passion for sound and insight into the impact and challenges of extreme movement on audio, comfort and fit – all of which guided the design and selection of materials. Like all great sporting achievements, its this fusion of technique and passion that delivers the ultimate performance- an energizing sound that helps one reach his own personal best“.
The SPORTS range comprises both open and closed acoustic designs to suit different activities. The MX 686 SPORTS and PMX 686 SPORTS feature open acoustics, allowing for a better awareness of external sounds that is ideal for outdoor pursuits such as running. Sennheiser has developed new adapters for the MX 686 SPORTS and a vertical in-ear design for the PMX 686 SPORTS that delivers a punchy bass while remaining acoustically open.

Saavn Makes Music Social
Saavn, India’s music streaming app, on Friday the launch of Saavn Social, a set of in-app social features aimed at making music streaming a shared experience. With the ability to Tag, Follow, Chat, and Share on Saavn, millions of music listeners around the world can now engage with friends’ listening activity more intuitively and seamlessly than ever before, while using their favorite music to express emotions, memories, and ideas with the tap of a button.

“Social music is part of our DNA.  Music is a snapshot of our memories, our friends, and our shared experiences, but there has yet to be a cool way to truly express yourself with digital music. Saavn Social has been years in the making, and the experience changes the way we listen to music with the most important people in our lives. You can tag your friends in music in the same way you would tag them in a photo, making it a shared experience that is simply a delight to use. We believe music is the best photograph of our lives and we have brought this to life with Saavn Social,” Rishi Malhotra, Co-Founder and CEO of Saavn, said.

InFocus M330 Launched
US-based InFocus has announed the launch of its revolutionary smartphone InFocus M330. The limited edition phone will now be available exclusively on at a special price of Rs.9,999. M330 has been introduced in India to address the growing demand for a premium mid-segment smartphone that packs in superlative features at a competitive price point.

Commenting on the launch, Sachin Thapar, Country Head, InFocus Mobiles said, “We are happy to introduce M330, which will set a new and an elevated benchmark in the Indian smartphone industry with its best-in-class features, superior build quality and bigger visual experience. Driven by our core philosophy of being a customer-first brand; we believe that superior technology should be accessible to all. The phone offers stellar features with a veritable upgrade in technology; all at a competitive price point. We will continue to leverage the value offered by Snapdeal’s widest user reach through the exclusive launch on its platform.”

BigRock Introduces New Twist
BigRock, one of India’s leading domain registrars and web hosting companies, on Friday announced its nationwide campaign to launch a brand new domain extension – ‘.desi’. As a part of this contest, BigRock has invited entries from participants in the form of creative image submissions that helps decode what being DESI (Indian) implies to them. To be conducted between April 8-15, 2015, the contest will choose one lucky winner for the grand prize of– Hyundai Eon Magna Plus car while the next two winners will stand a chance to win an iPad Mini3 tablet and a Motorola Moto G (2nd Gen) smartphone respectively.

In order to register for the contest, interested participants will need to register themselves on Participants will then be asked to post their entry and share it within their network of friends on popular social media platforms like Facebook and Twitter. The entries with most number of Facebook likes and shares on Twitter will be shortlisted to win. BigRock has tied up with Miss Malini, who is widely regarded as India’s first and most famous celebrity blogger, to choose the prize winning entry. She will announce the lucky winner on April 17, 2015.

Asia/Pacific Becomes The Frontline For IoT
International Data Corporation (IDC) announced on Friday that the Asia/Pacific Internet of Things (IoT) industry will continue its strong growth, with the number of units, or “things”, connected to increase from 3.1 billion to 8.6 billion by 2020. Over this same period, the total Asia/Pacific excluding Japan (APeJ) market size will increase from USD250 billion to USD583 billion.

"The Internet of Things industry has matured considerably over the past year, with a number of large government initiatives across APeJ, and China in particular, driving demand," says Charles Reed Anderson, Associated VP, Head of Mobility and Internet of Things at IDC Asia/Pacific. “This increase in market demand has led to an increased focus on IoT from leading ICT vendors, as well as start-ups – with each keen to grab their share of the growing IoT market.”

Wave Infratech Launches Wave Floors Premium
Wave City recently launched Wave Floors Premium, premium collection of G+2 Ready-To-Move-In Independent Residential Floors on NH24, the newest suburb of Delhi.

On the launch of Wave Floors Premium, Mr. Amar Sinha, Executive Director - Marketing, Wave Infratech said, "Wave Floors Premium offers premium homes which are ready-to-move-in. These homes will be equipped with 3 split AC's and a well-designed modular kitchen. Wave Floors Premium is a freehold property with has smart city enabled features. We welcome you to the First Smart City in Delhi / NCR and own a smart life."

Blue Coat Enhances Security
Blue Coat Systems, Inc., a leader in enterprise security, today announced the addition of Mail Threat Defense to its portfolio of Advanced Threat Defense (ATD) solutions. With the addition of mail threat defense, Blue Coat provides in-depth protection against the common trifecta of attack vectors – web, email and network –for unparalleled defense against advanced threats across the enterprise.

“As email phishing and other malware schemes grow increasingly sophisticated and deceptive, even the most well-meaning, cautious employees can be fooled into clicking on a malicious attachment, leading enterprises to seek additional protection for this critical but sometimes overlooked threat vector,”
said Dr. Hugh Thompson, CTO and senior vice president of Blue Coat.

Google Releases Sports Fans Behaviour
The world has changed to a large extent since the last Cricket World Cup in 2011. Millions of fans have used the power of internet during the Cricket World Cup 2015 (CWC’15) to pursue their love of the game. Google in its latest post World Cup trend analysis highlights the dramatic shift in the behaviour of sports fans; recoding the shift to ‘constant connectivity’ driven by the rise in smartphone searches as witnessed during World Cup 2015.

The report acknowledged that availability of low-cost smartphones and dropping data plan tariffs in one of the world’s fastest growing smartphone markets-India, have also contributed significantly to the surge in number of cricket related searches emerging from smartphones during the World Cup.  According to Google search trends, fans were busy searching online for noteworthy moments of the tournament, from the Duckworth-Lewis method to Virat Kohli’s hairstyle among other interesting queries touching all aspects of the game.
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