OEMs Feel The 'Challenges' Of High Windows 8 Pricing

Summary: Some OEMs and OEMs are far from convinced that Windows 8 will reinvigorate PC sales, and are worried that if Microsoft low balls the price of its Windows RT-powered Surface tablet, this could have a negative knock-on effect on sales.

Components equipment (OEMs) and design producers (ODMs) are careful in the run up to the release of Ms windows 8, with cost being the major issue, statements Sterne Agee specialist Vijay Rakesh in a research note.

The problems, according to Rakesh, are many-fold. First and major are OEM and ODM issues that Ms windows 8 will force up costs.

"We believe OEMs-ODMs are becoming more careful on Ms windows 8 ahead of release," creates Rakesh, "with focus on possibly high foundation costs with Ms windows 8; customer training and support required with a totally new Ms windows 8 interface and features compared to Ms windows seven, all driving a more traditional PC outlook".

It seems that some of Windows hardware associates are also worried that if Ms low golf paintballs the costs of its Ms windows RT-powered Area pills, this will have a negative knock-on effect on revenue.

"Also the new $199 Area product list cost might be a 'too competitive' cost for the Ms windows 8 and Ms windows RT Environment, given a higher invoice of materials compared to that cost tag," statements Rakesh.

Another problem is material, and the understanding that option material for product customers to eat is more important than cost.

"While there are objectives around Ms windows 8 and Ms windows RT pills, there is also a understanding that what makes iPad pills sell is material, not product pricing".

In other words, there's a worry that while Ms has been concentrating on Ms windows 8 and the hardware, it has ignored the material ecosystem.

Hardware ODM Compal is also worried that Ultrabook revenue will are unsuccessful of Intel's anticipations. It desires the thin-and-light devices to account for between 5 and 10 % of laptop computer revenue during it all one fourth of 2012, increasing to around 20 % in 2013. This figure drops considerably brief of the 40 % that Apple has previously recognized.
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