Summary: Nokia's latest Lumia launch could benefit from Microsoft's Windows 8 marketing push. However, all the spoils won't go to Nokia as Samsung, HTC and Huawei also get in on the Windows Phone act.
Nokia will roll out its latest Lumia mobile phones that will feature wireless asking for, Microsoft windows Cell phone 8 and new colors. And for Nokia this rollout will be even more critical than last seasons Lumia first appearance, which had mixed outcomes, but the smart phone manufacturer may have more help from Microsoft now around.
Leaks about the new Lumia gadgets have been picking up leading up to Wednesday's release. There have been so many leaking that The lenders Microsoft windows Cell phone 8 gadgets are mostly specific already.
One thing that hasn't been specific is that Nokia will have a lot of promotion help from Microsoft now around. Last season, Nokia began its Microsoft windows Cell phone return tale with Microsoft promotion, but there was no big hit for the Lumia. AT&T, Microsoft and Nokia were behind the Lumia 1.0 release, but the levels are different now around.
Why?
Microsoft has its Microsoft windows 8 release and will market the terrible out of it. Microsoft windows 8 brings together the interface across three screens---PC, tablet and smart phone. There's one code base and several displays. A Microsoft windows Cell phone failing now around shows on Windows os strategy across the board.
Last season, Microsoft only had the now-familiar Microsoft windows flooring on phones. Simply put, the story---and Windows dedication to promotion Microsoft windows Phone---was imperfect.
Nokia's Lumia release this year kept the organization in the experience just hardly. The lenders outcomes have dropped steadily---largely because the organization is getting mashed in growing markets---and it's a bit much to ask Microsoft windows Cell phone to save the day absolutely.
Some experts are observing that Nokia appears a better chance now around with the Lumia release. Swedbank specialist Håkan Wranne described in a research note:
The first Lumia release in Q4 last season did not obtain reasonable strength. There were several reasons for the warm party including: a promotion approach that was too wide and too shallow; a new and somewhat premature product, lacking clear differentiators; and no promotion back-up from Microsoft. The real difference now around is that Microsoft will do a full scale release of Microsoft windows 8 at the same time, providing much needed promotion assistance.
In short, Microsoft will start massive Microsoft windows 8 promotion in the second half and to a large extent this will assistance Nokia’s initiatives to force WP8-based Lumia amounts. This significantly improves the chance of a successful Lumia release. The disadvantage is that it will be the Microsoft windows phone environment that will obtain strength and not Nokia or Lumia, but at this stage, getting the environment going is the critical purpose.
Here's the catch for Nokia. The next iPhone will release soon. New Samsung will slam up amount. And Android os isn't sitting still. Meanwhile, New saMicrosoftung, Huawei and Nokia will also get into the Microsoft windows Cell phone 8 activity. In other words, Windows big Microsoft windows 8 force may not absolutely convert into Nokia Lumia revenue. Nokia doesn't have the unique on Microsoft windows Cell phone 8.
But Windows promotion might may be good enough. This Lumia release could be do or die for Nokia, but the more genuine result is that Windows promotion assistance will give the smart phone source another season of success.
In fact, the most likely result for Nokia is another season of survival---more of the same. Jefferies specialist Lee Simpson noted:
With the release of WP8 gadgets, Nokia is eager to make an impression on on us that the speed of conversion is about to speed up. But Android os grip in Chinese suppliers, a new iPhone set to release and low-cost smart phone competitors (Nokia, New saMicrosoftung, ZTE, etc.) together with a noticeable recession in Symbian revenue are the issues into 2013. We believe the move to WP8 devices will see relatively poor smart phone revenue again in 1H13 unless we have contingency, high amount, global rollout of gadgets across several providers. Nokia remains among a major conversion complete with capturing headcount cuts, a likely quit from Finland and a non-exclusive cooperation with Microsoft.
Leaks about the new Lumia gadgets have been picking up leading up to Wednesday's release. There have been so many leaking that The lenders Microsoft windows Cell phone 8 gadgets are mostly specific already.
One thing that hasn't been specific is that Nokia will have a lot of promotion help from Microsoft now around. Last season, Nokia began its Microsoft windows Cell phone return tale with Microsoft promotion, but there was no big hit for the Lumia. AT&T, Microsoft and Nokia were behind the Lumia 1.0 release, but the levels are different now around.
Why?
Microsoft has its Microsoft windows 8 release and will market the terrible out of it. Microsoft windows 8 brings together the interface across three screens---PC, tablet and smart phone. There's one code base and several displays. A Microsoft windows Cell phone failing now around shows on Windows os strategy across the board.
Last season, Microsoft only had the now-familiar Microsoft windows flooring on phones. Simply put, the story---and Windows dedication to promotion Microsoft windows Phone---was imperfect.
Nokia's Lumia release this year kept the organization in the experience just hardly. The lenders outcomes have dropped steadily---largely because the organization is getting mashed in growing markets---and it's a bit much to ask Microsoft windows Cell phone to save the day absolutely.
Some experts are observing that Nokia appears a better chance now around with the Lumia release. Swedbank specialist Håkan Wranne described in a research note:
The first Lumia release in Q4 last season did not obtain reasonable strength. There were several reasons for the warm party including: a promotion approach that was too wide and too shallow; a new and somewhat premature product, lacking clear differentiators; and no promotion back-up from Microsoft. The real difference now around is that Microsoft will do a full scale release of Microsoft windows 8 at the same time, providing much needed promotion assistance.
In short, Microsoft will start massive Microsoft windows 8 promotion in the second half and to a large extent this will assistance Nokia’s initiatives to force WP8-based Lumia amounts. This significantly improves the chance of a successful Lumia release. The disadvantage is that it will be the Microsoft windows phone environment that will obtain strength and not Nokia or Lumia, but at this stage, getting the environment going is the critical purpose.
Here's the catch for Nokia. The next iPhone will release soon. New Samsung will slam up amount. And Android os isn't sitting still. Meanwhile, New saMicrosoftung, Huawei and Nokia will also get into the Microsoft windows Cell phone 8 activity. In other words, Windows big Microsoft windows 8 force may not absolutely convert into Nokia Lumia revenue. Nokia doesn't have the unique on Microsoft windows Cell phone 8.
But Windows promotion might may be good enough. This Lumia release could be do or die for Nokia, but the more genuine result is that Windows promotion assistance will give the smart phone source another season of success.
In fact, the most likely result for Nokia is another season of survival---more of the same. Jefferies specialist Lee Simpson noted:
With the release of WP8 gadgets, Nokia is eager to make an impression on on us that the speed of conversion is about to speed up. But Android os grip in Chinese suppliers, a new iPhone set to release and low-cost smart phone competitors (Nokia, New saMicrosoftung, ZTE, etc.) together with a noticeable recession in Symbian revenue are the issues into 2013. We believe the move to WP8 devices will see relatively poor smart phone revenue again in 1H13 unless we have contingency, high amount, global rollout of gadgets across several providers. Nokia remains among a major conversion complete with capturing headcount cuts, a likely quit from Finland and a non-exclusive cooperation with Microsoft.
