Summary: IAC's search business Ask.com buys the content site for US$300 million in cash, noting that synergies between both companies will boost profitability of About and credibility of Ask.
IAC's look for website optimization company Ask.com has obtained material Website, About.com, from The New You are able to Periods Organization for US$300 thousand in money.
In a media declaration Thursday, IAC CEO Greg Blatt said the purchase was "completely in line" with the organization's mergers and products technique and the two companies were "complementary and synergistic".
"About.com's material will distinguish and considerably enhance the power of Ask.com's promotions, while Ask's skills in look for technological innovation and buyer will enhance the discoverability of current material on About.com," Blatt said.
The purchase will help About.com, a material and sources website, produce more benefit as aspect of Ask.com and IAC, he included.
Joey Levin, CEO of IAC look for and programs, included in the same declaration that About.com gives a "tremendous quantity of excellent content" to further enhance buyer and reliability of the Ask product. "[IAC] can now industry and spread that material and the About product through Ask, and considerably get more visitors and success at About," Levin said.
The About Team will be a aspect of IAC's look for and programs confirming section of Ask.com, Thesaurus.com, Mindspark, nRelate, and Now, IAC said. About CEO Darline Jean will review to Doug Leeds, the CEO of Ask.com.
In a media declaration Thursday, IAC CEO Greg Blatt said the purchase was "completely in line" with the organization's mergers and products technique and the two companies were "complementary and synergistic".
"About.com's material will distinguish and considerably enhance the power of Ask.com's promotions, while Ask's skills in look for technological innovation and buyer will enhance the discoverability of current material on About.com," Blatt said.
The purchase will help About.com, a material and sources website, produce more benefit as aspect of Ask.com and IAC, he included.
Joey Levin, CEO of IAC look for and programs, included in the same declaration that About.com gives a "tremendous quantity of excellent content" to further enhance buyer and reliability of the Ask product. "[IAC] can now industry and spread that material and the About product through Ask, and considerably get more visitors and success at About," Levin said.
The About Team will be a aspect of IAC's look for and programs confirming section of Ask.com, Thesaurus.com, Mindspark, nRelate, and Now, IAC said. About CEO Darline Jean will review to Doug Leeds, the CEO of Ask.com.
